Process

Edel McMahon design + illustration Process

I’m a traditionalist in the sense that I always start a new project by sketching ideas out on paper. Getting everything out on paper helps weed out the bad ideas from the good, but it can also give life to the more bizarre ideas. Often we can be over cautious in presenting our ideas to the world. Putting pen to paper is a great way to explore absurd ideas, often those peculiar concepts trigger the best solutions.

 

Edel McMahon Design - “If at first the idea is not absurd, then there is no hope for it.” – Albert Einstein

“If at first the idea is not absurd, then there is no hope for it.” – Albert Einstein

 


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